How much money did World Net Daily "steal" from people?

There is overwhelming evidence that the internet news site "World Net Daily" is read by people under the poverty line. A recent campaign urged citizens to donate money to a billboard campaign regarding the President's birth certificate. I must explain to you that this money subtracted from the food and livelihood of the poor. I believe WND should re-invest that money into charity programs. Also, they should take down the "birth certificate" billboards. Do you agree?